The gig economy has transformed how people work, with freelancers and independent contractors making up a growing portion of the global workforce, but this network needs a cohesive platform that brings everything together in a streamlined way. LiquiFORCE is committed to leading this evolution, developing cutting-edge solutions that both empower freelancers and employers.

LiquiFORCE chose ArcSense to help build their initial messaging, develop its integrated marketing and communications plan, and oversee those activities as it builds its platform and initial beta users. From press release writing, article generation, to social media presence, ArcSense is laying the groundwork ahead of LiquiFORCE’s launch in mid 2025.

A new type of thinking and messaging was needed when Whomi launched, as the unique platform combined online, professional mentoring within a social media type of environment.

After refining and distilling Whomi’s value proposition, ArcSense created a multi-pronged external communications campaign around it’s new narrative. The results? Continued placements within business, education, startup, and tech focused outlets & podcasts. ArcSense also identified award opportunities to help maximize Whomi’s exposure and narrative and helped secure a win with EdTech’s 2023 Breakthrough Awards.