Gena Chandler

When Raleigh sisters, Natalie and Ashley Yakopec, purchased one of North Hill’s original retail stores, they knew they wanted to proactively shape the story they wanted to share.

ArcSense helped them achieve this by defining their core message points, a proactive media relations push that shared the story they wanted to tell, and helping them prepare for the interviews that laid ahead.

• Key Messaging Creation

• Press Release Drafting and Distribution

• Media Database Build

• Proactive Media Relations

• Interview Training and Q&A

After the initial wave of media relations, reporters have continued reaching out to Gena Chandler for quotes in additional articles covering retail news.