Why We’re Here

The idea started in 2014 as I was finishing the Executive MBA program at Kenan-Flagler Business School. While there, I gained a much deeper understanding of why companies and executives make the decisions they do and I also gained the confidence that I could launch, manage, and scale a business of my own one day.

Fast forward 10 years and that dream is a reality. After developing and refining the business model, exploring many new partnerships, reconnecting with colleagues who are eager to collaborate again, and gaining a handful of early clients, I’m very proud to announce the opening of ArcSense Communications.

What is ArcSense?

We are a full-service communications agency founded by former communications executives from global brands. We treat your business like our own as we establish a strategic framework and deploy tactics like public relation activities, email campaigns, and blog and social media posts — each of which are developed and delivered when and where appropriate and are purpose built to meet a Company’s goals.

Why is This Different?

At the core of what makes us special is after decades of global, corporate environments, we’ve had to anticipate and answer C-Suite questions of “what value will we get from this?” It’s because of those experiences ArcSense sits at an intersection most agencies simply aren’t capable of occupying: making business informed marketing and communications decisions.

Having worked in several agency environments and hiring many more, we know the challenge in those settings is that you’re far removed from truly understanding a client’s goals. We answer for this by providing a senior, strategic level of thinking to every client engagement — one that’s been forged across a depth and breadth of industry experiences.

What’s Next?

For far too long, we haven’t identified with the way those of us in the marketing and communication professions (both on the corporate and agency sides) have marketed our own selves. The speak is either too esoteric or too technical and we’ve left a lot of potential clients behind because of it.

So, join us! Subscribe to the newsletter below and follow us on Instagram and LinkedIn. We’ll decipher the dark arts of marketing and communications, what the elements of both can mean for you, and more importantly, illustrate what they’re capable of when deployed. We’ll cover our own news as ArcSense grows and share what some of our clients are up to along the way.

After countless cups of coffee, conversations with friends who own or manage businesses, and a lifetime of marketing and communications experience, we are proud this day has finally arrived! We welcome ANY feedback, encouragement, work inquiries, funny memes…as we get this going.

I’d love to hear from you!

-kw